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Now onboarding e-commerce brands

More ads.No hiring.Just scale.

Your buyer is asking for fresh creative every week and there’s nothing in the pipeline. We built an AI ad production line that refills it: 100+ Meta-ready creatives a week, without you hiring a single editor.

Meta-ready ads / week(scoped to what your account can test)
100+
Direct-response creative
5+ yrs
AI ad formats in-house
5
Keep the ads either way
Trial first
  • AI UGC Ads
  • Pixar-Style Ads
  • AI DTC Ads
  • B-Roll Ads
  • AI VSL
  • Supplements
  • Beauty
  • Pet Wellness
  • Oral Care
  • Skincare
  • Health Devices

Built for brands already spending on Meta.

If you’re running live campaigns and hitting a ceiling, not because of budget but because you’ve run out of fresh creative to test, this is built for you. Already have a winning ad? We scale variants from it. Don’t have one yet? We pull proven angles from the Meta Ad Library for your niche. Either way, volume is scoped to what your account can actually spend against, not a fixed number.

The bottleneck

Your budget isn’t the ceiling.Your creative volume is.

Every 6-to-7-figure store we meet has the same shape of problem, and none of it gets solved by raising the daily spend.

01The volume gap

You’ve run out of ads to test

Meta doesn’t reward the one perfect ad. It rewards attempts. Shipping six creatives a month means you’re testing a rounding error and calling it a strategy.

02The headcount trap

Hiring editors doesn’t scale

Every editor you add is sourcing, onboarding, briefing, revisions and payroll. You buy maybe 20% more output, and 100% more management.

03The fatigue curve

Winners die faster than you replace them

The creative that carried the account last month is already fatiguing. With no refill pipeline, spend climbs while returns quietly slide.

04The plateau

More spend on stale creative burns cash

Pushing budget behind the same three ads doesn’t buy growth. It buys frequency, rising CPMs, and a ceiling you can’t out-budget.

The fix

One partner.A production line.Volume that scales.

You don’t need another freelancer to queue behind or an agency reselling the same three templates. You need the pipeline to stop running dry, so your buyer always has something new to put budget behind, and your account stops stalling every time a winner fatigues.

  • Your buyer never runs out of creative

    Enough new ads every week to find winners instead of guessing at them. No more stretching six creatives across a month and calling it a testing strategy.

  • Built on angles that already convert

    New scripts and concepts built off your existing winners, or proven angles pulled from your niche if you don’t have one yet. Volume compounds what works instead of testing blind.

  • No hiring, no managing, no payroll

    One partner, one invoice, one point of contact. No recruiting, no onboarding, no notice periods, no salaries running whether output ships or not.

The work

High-converting ads.Shipped fast.

Real creative from the production line: fully AI-generated UGC, Pixar-style 3D, DTC product ads, b-roll and VSL, cut for supplement, beauty, pet and device brands.

Tap any ad to play it with sound.

AI UGC

Anti-Aging Device

Doctor-led authority hook answering the pain objection

Pixar-Style

Eye Supplement

3D product hero with character-led ingredient reveal

AI UGC

Home & Wellness

Problem-aware bathroom scene opener

Pixar-Style

Liver Health

Mechanism-of-action explainer in 3D character style

AI UGC

Men’s Aesthetics

Curiosity hook framed as an insider shortcut

Output

Volume that lands every week

Not a burst month, then silence. Fresh creative arrives on the same cadence every week, scoped to your spend, so your buyer always has something new to test and your account never sits on stale ads.

Pixar-Style

Oral Care

Cinematic demonstration carrying a voiceover script

AI UGC

Oral Care

Creator-style myth-busting hook

Pixar-Style

Hormone Support

Animated mechanism walkthrough for a complex claim

AI UGC

Pet Wellness

Price-anchored testimonial angle for a device offer

Formats on the line

Every format, every week.

  • AI UGC
  • Pixar-Style
  • AI DTC
  • B-Roll
  • AI VSL
AI DTC

Beauty

Macro product-led visual built for a comparison angle

AI UGC

Liver Supplement

Founder-style product reveal with proof framing

AI VSL

Pet Wellness

Long-form sales letter opening with a pattern-interrupt

Ad formats

Five formats.One pipeline.

Picking one format and hoping is how accounts plateau. Every format below runs through the same line, so you test across all five in the same week and find out what your audience actually responds to, instead of betting the quarter on a guess.

AI UGC Ads

Creator-style hooks, faces and voices generated on demand. Test twenty hooks against one offer without booking a single creator or waiting on a shipment.

  • Hook variations at volume
  • No creator sourcing or usage fees
  • Native-feeling, feed-first pacing

Pixar-Style Ads

3D character storytelling that stops the scroll in a feed full of talking heads. Built for mechanism-of-action explainers where a person on camera can’t show what’s happening.

  • Mechanism made visual
  • Distinct in a UGC-saturated feed
  • Strong for supplements & health

AI DTC Ads

Polished, product-led creative: demos, comparisons, offer stacks and proof, cut to direct-response structure rather than brand-film structure.

  • Offer and price framing built in
  • Comparison & objection angles
  • Made to sell, not to win awards

B-Roll Ads

Cinematic supporting footage built to carry a voiceover, so one winning script can be re-cut ten different ways without re-recording anything.

  • Re-skin winning scripts fast
  • Voiceover-led, caption-ready
  • Cheap variant testing

AI VSL

Long-form video sales letters for higher-AOV offers, full narrative arc, generated, voiced and edited end to end inside the same pipeline.

  • Full narrative structure
  • Built for high-AOV offers
  • Cut down into short-form hooks

The process

From brief to live-ready ads.

  1. 01

    Week 0 · Walkthrough

    We show you the production line

    Forty-five minutes on how the pipeline works end-to-end: concept, script, and finished ad, produced without you hiring an editor. Bring your current winning ads if you have them. If not, we pull proven angles from the Meta Ad Library for your niche. We also scope your weekly volume to what your spend can actually test, so you’re not paying for creative your account can’t put to work.

  2. 02

    Concepts & Scripting

    We build on what’s already winning

    Your current winners become the reference point. New concepts and script variations get produced against them, same angle with new execution, so volume expands what’s working instead of guessing at something new.

  3. 03

    Production

    The AI stack does the heavy lifting

    Generation, voice, avatars, b-roll and edit all run through one documented pipeline. That’s the reason output is measured in hundreds a week instead of dozens a month.

  4. 04

    Delivery

    Everything lands Meta-ready

    Correct ratios, safe zones, captions and naming conventions, dropped straight into your drive. Your media buyer uploads, they don’t re-edit.

  5. 05

    Compounding

    Winners get scaled, losers get replaced

    We read what the account says each week and refill the pipeline against it. The library gets stronger every week instead of starting from zero.

Why one partner beats a team

Building it in-housevs. plugging into ours

Hiring your own editors

  • Two to six weeks to hire, then weeks more to onboard
  • Salaries, software and benefits run whether output ships or not
  • Output capped by one person’s calendar
  • Sick days, holidays and notice periods stop the pipeline
  • You still write every brief
  • Adding a format means adding another specialist
SCALESTEPScaleStep Digital
  • Live inside a week, the trial starts before you commit
  • One partner, one invoice, zero added headcount
  • Volume scoped to your account, delivered every week
  • Volume doesn’t dip when someone takes leave
  • Angles and scripting handled, you approve, you don’t write
  • All five formats available from day one

About

Strategy‑first creative.Results that compound.

I’m Jethro Vann Barquilla, CEO of ScaleStep Digital, a performance-focused direct-response video editor and digital marketer with 5+ years producing conversion-driven ad creative for e-commerce, supplement and beauty brands.

I don’t just make more videos. I build scalable UGC and DTC ad systems that take a brand from 6 to 7 to 8 figures, creative built to convert, not to win design awards.

  • Meta & TikTok UGC ads that convert, not just look good
  • Scalable creative production without bottlenecking on one editor
  • AI-powered ad formats: talking heads, Pixar-style and 3D, for high-volume testing
  • Measurable growth tracked monthly

The AI stack

  • Higgsfield
  • Claude
  • Google Flow
  • Runway
  • HeyGen
  • ElevenLabs
  • Kie
  • Notion
  • ClickUp
  • Slack
Jethro Vann Barquilla, Founder & CEO of ScaleStep Digital, working at a laptop overlooking a city skyline at night

Jethro Vann Barquilla

Founder & CEO · ScaleStep Digital

Client results

Proof from the accountsrunning this creative

@Jethro Vann B48 ripped away all the ad spend from B41. Was not expecting to beat B41 this early 😂 Should be another mega winner. Awesome work.
SushenBotanis
Hey Jethro, the two animated ads are performing best.
ZachNoura Vision
Jethro, I just wanted to let you know that 00430_SCRIPT2_JETHRO.mp4 is starting to get pretty good ad spend, so a bonus $ will be added to the next payment.
GavinEverly

The offer

Ad volume scaled to your account.Start with one trial week.

Run the service for one week on your own product before committing to anything longer. You watch your own account get fresh creative: judged on your product, your offer, your numbers, not someone else’s case study.

Volume is scoped to your spend and goals on the strategy call: from a focused weekly batch up to 100+, whatever your account can actually put to work.

Scope and pricing are set on the call, once we’ve seen your offer, margins and current creative.

What the trial week includes

  • A week of production on your own product
  • New concepts and scripts built off winning angles, yours or sourced for your niche
  • All five ad formats, not a single-format sample
  • Meta-ready delivery: ratios, safe zones, captions, naming
  • You see the concepts, the formats and the delivery workflow first-hand
  • Every ad from the week is yours to keep, whatever you decide next

Guarantee: 1 Week Service Trial. Keep The Ads Either Way.

Questions

Before you book

How can the output really be 100 ads a week?

Because it isn’t one editor working faster. Scripting, generation, voice, avatars, b-roll and editing each run as a stage in one documented pipeline, so variants come off the line in parallel instead of one at a time.

Is AI creative actually good enough for a scaling account?

The ads in the work section above are fully AI-generated and running for real e-commerce brands. The format is judged the same way any creative is: it either wins in the account or it gets replaced.

Who is this built for?

E-commerce brands with an active Meta account and real spend behind it, whatever the current volume: from brands just past their first winner to accounts already running dozens of creatives a week.

How much volume do I actually need?

That gets scoped on the call, based on your daily spend and how fast your current creative fatigues. An account testing at $300/day doesn’t need the same weekly volume as one at $3K/day, and paying for creative you can’t put spend behind is wasted money. The pipeline handles 100+ a week; what you actually get is matched to what your account can test.

How do we start, and is there a trial?

You start with a one-week service trial: we build new concepts and scripts off winning angles, yours or sourced for your niche, and run the service on your product for a week, so you judge the workflow and the quality on your own account before committing to anything longer. Every ad we produce in that week is yours to keep and run, whether or not you continue, so the week leaves you with finished creative either way. If it isn’t what you want, that is where it ends.

Do you guarantee results?

Not account performance, no. Your offer, price point, landing page and media buying decide that, and creative is one input among several, anyone guaranteeing a return on ad spend from creative alone is guessing. What you get instead is a week of the service before you commit, so you judge the work on your own product rather than on a promise.

Do I still need a media buyer?

Yes. We produce and deliver Meta-ready creative at volume; your buyer keeps owning targeting, budget and scaling decisions. The two roles work best kept separate.

Do you need me to ship product or book creators?

No. Every format is generated in-house, which is what removes shipping timelines, creator sourcing and usage fees from the process.

What do you need from me to start?

Product details and access to whatever drive or folder your buyer pulls creative from. Winning ads if you have them. If you don’t, we source proven angles for your niche instead.

Which platforms does the creative work on?

Everything is cut Meta-first: Facebook and Instagram feed, Reels and Stories, and the same masters carry over to TikTok.

Creative volume is thegrowth lever you’re not pulling.

Start with one trial week on your own offer. The ads from that week are yours to keep either way, continuing is your call.